Calculate conversion rates and identify improvement opportunities.
Inputs: Visitors, conversions, conversion type, conversion value.
Visitors must be ≥ 0.
Conversions must be ≥ 0.
Value must be ≥ 0.
Benchmark must be between 0 and 100.
Target must be between 0 and 100.
This conversion rate calculator helps you measure the effectiveness of your website and marketing campaigns by calculating how many visitors take your desired action.
Conversion rate is one of the most important marketing metrics because it directly impacts your ROI. A small improvement in conversion rate can dramatically increase your revenue without increasing traffic.
Use this calculator to set realistic goals, track progress, and identify opportunities to optimize your conversion funnel.
What's a good conversion rate?
It varies by industry and conversion type. E-commerce typically sees 1-3%, SaaS signups 2-5%, and lead generation 2-10%. Focus on improving your own rate rather than comparing to others.
How do I improve my conversion rate?
Optimize your landing pages, improve user experience, reduce friction in your conversion process, A/B test different elements, and ensure your messaging matches visitor intent.
Should I track multiple conversion types?
Yes! Track both macro-conversions (sales, signups) and micro-conversions (email signups, downloads). This gives you a complete picture of your funnel performance.
How often should I check conversion rates?
Monitor weekly for trends, but wait at least 2-4 weeks before making changes based on data. Conversion rates can fluctuate due to seasonality and external factors.
What's the difference between conversion rate and click-through rate?
Click-through rate measures how many people click on a link, while conversion rate measures how many complete a specific goal. CTR is a top-of-funnel metric, conversion rate is bottom-of-funnel.
How do I set realistic conversion rate goals?
Start with industry benchmarks, then aim for 10-20% improvement from your current rate. Set both short-term (monthly) and long-term (quarterly) goals to track progress.