AI for Marketing Ops
Marketing Teams
Intermediate • 1-2h

MCP for Marketing Teams

Centralize campaign tracking, automate reporting, and streamline content workflows

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Overview

Unify your marketing stack with MCP servers that connect your analytics, CRM, and research tools. Create automated workflows that provide comprehensive insights across all marketing channels and campaigns.

Featured MCP Servers

Google Analytics MCP

Track website performance and marketing campaign effectiveness

✓ Campaign attribution
✓ Traffic source analysis
✓ Conversion tracking

PostHog Analytics

Analyze user behavior and product usage patterns

✓ User journey mapping
✓ Feature usage analysis
✓ A/B test results

HubSpot CRM MCP

Connect marketing efforts to sales outcomes

✓ Lead attribution
✓ Sales funnel analysis
✓ Customer lifecycle tracking

Reddit Research MCP

Monitor brand mentions and industry conversations

✓ Brand sentiment tracking
✓ Community insights
✓ Trend identification

Implementation Workflows

Campaign Performance Analysis

Step-by-Step Process

  1. 1 Connect Google Analytics MCP to track campaign traffic
  2. 2 Link PostHog MCP for user behavior analysis
  3. 3 Use HubSpot CRM MCP to track leads and conversions
  4. 4 Analyze campaign performance across all touchpoints
  5. 5 Identify highest-converting traffic sources
  6. 6 Generate comprehensive campaign ROI reports

Expected Outcome

Get complete campaign attribution from first touch to closed deal

Customer Journey Mapping

Step-by-Step Process

  1. 1 Set up PostHog MCP for user behavior tracking
  2. 2 Configure Google Analytics MCP for traffic source data
  3. 3 Connect HubSpot CRM MCP for conversion tracking
  4. 4 Map user journeys from awareness to purchase
  5. 5 Identify friction points and optimization opportunities
  6. 6 Create persona-based journey optimization strategies

Expected Outcome

Optimize the entire customer experience based on real behavior data

Brand Monitoring & Social Listening

Step-by-Step Process

  1. 1 Configure Reddit Research MCP for brand mention tracking
  2. 2 Monitor industry discussions and trending topics
  3. 3 Track competitor mentions and market sentiment
  4. 4 Identify content opportunities and PR moments
  5. 5 Generate weekly brand health reports
  6. 6 Alert team to significant brand mention spikes

Expected Outcome

Stay ahead of brand reputation issues and capitalize on positive momentum

Key Benefits

✓ Unify data from multiple marketing tools in one interface
✓ Reduce reporting time by 75% with automated insights
✓ Get complete campaign attribution from awareness to close
✓ Identify optimization opportunities across the entire funnel
✓ Make data-driven decisions faster with centralized insights

Common Use Cases

→ Weekly marketing performance reports combining web, product, and CRM data
→ Real-time campaign optimization based on multi-touch attribution
→ Customer lifecycle analysis from first visit to renewal
→ Brand sentiment tracking and reputation management
→ Content performance analysis across all marketing channels

Implementation Guide

Prerequisites

  • • Claude Desktop with MCP support
  • • Access to Google Analytics, HubSpot, and PostHog
  • • Marketing campaign tracking already in place
  • • Basic understanding of marketing attribution
Estimated Time
1-2 hours for full integration setup
Difficulty
Intermediate - requires connecting multiple marketing tools

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Frequently Asked Questions

How long does implementation take?

Implementation time varies by complexity, but most playbooks can be set up in 1-2 hours. The time includes installing MCP servers, configuring API connections, and testing basic workflows.

Do I need technical expertise?

While some playbooks require API configuration, most are designed for marketing professionals with basic technical skills. Each playbook includes step-by-step instructions and prerequisites.

What if an MCP server doesn't work for my use case?

Playbooks are flexible templates that can be customized. You can substitute different MCP servers, modify workflows, or combine multiple playbooks to fit your specific needs.

Are there any costs involved?

The playbooks themselves are free. However, some MCP servers require API keys from underlying services (like Google Analytics or HubSpot), which may have associated costs depending on usage.

Can I get help with implementation?

Yes! If you need assistance with implementation, you can contact our support team or consider our consultation services for more complex setups.

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